“The greatest use of life is to spend it for something that will outlast it, “ said William James, the 19th century American psychologist and philosopher. By helping to support the Jaime Cardinal Sin (JCS) Village in Punta, Sta. Ana, Manila, Robinsons Malls’ The Gift of Change: iCare is not merely extending temporary physical aid. Rather, it contributes towards long-term benefits by giving residents a sense of purpose, responsibility, self-worth, and hope. In part, it does this by helping them acquire a better tomorrow.